Using Color Psychology to Paint Your Business

Color influences human emotion. It’s an important consideration when painting your office. Additionally, it is important when designing your retail space. You could be looking to improve worker productivity. You want to encourage customers to spend money. Using color psychology can help you achieve your goals. Incorporate color psychology in your business. Choose the right interior and exterior paint colors.

Temperature perceptions

The color of the interior walls has an influence on perception. An employee or customer perceives the room temperature by the color. Warm colors encourage people to perceive the room temperature as warmer. Warm colors are orange, red, and yellow. Cool colors, encourage people to estimate cooler temperatures. Cool colors are blue, green, and light purple. Arizona business owners can use this perception to their advantage. By painting in cooler colors will save on their cooling costs.

Emotional responses

People experience similar emotional reactions when viewing colors. Yet, people of different cultures exhibit different emotions when viewing certain colors. While there may be some exceptions, certain colors tend to evoke specific emotions. Additionally, behavioral reactions among people are important. For example, research indicates that green sparks broader thinking and improved creativity. Red, evokes faster and more forceful reactions by lowering analytical thinking.

Productivity influences

While different paint colors can elicit emotional responses, plain white walls can also invoke feelings of boredom. Painting office walls in pure white can cause employees to spend more time reflecting on their own thoughts instead of concentrating on the day’s work. Similarly, someone shopping in a monochromatic store may become distracted from their spending while their mind wanders due to a lack of stimulation. For this reason, employers and businesses should think carefully when deciding to incorporate white in their interior paint designs.

Wild West Painting is a Tucson residential painting service with 20 years of experience in owning and operating a painting company. We use the best interior and exterior products available in today’s market to ensure your paint quality won’t compromise in our climate. Call (520) 668-8999 to learn more about our painting services.


At Wild West Painting, we have been providing professional, residential and commercial painting, including interior and exterior painting, for over 25 years! Our painters provide Commercial and House painting services in Tucson, Casas Adobes, Green Valley, Marana, Oro Valley, Sahuarita, and Vail.

For the best painters in Tucson, call Wild West Painting Inc today!

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